We've partnered with Good On You — an independent agency that rates how brands perform in relation to their impact on the planet, people and animals, with a multi-criteria rating simplified to a five points scale. In order to be awarded our conscious label, larger brands need to score a minimum of four out of five ('Good'), while smaller brands must score at least three out of five ('It's A Start').
Learn more about what makes a product Conscious on our Conscious Criteria page
